01 // CORPORATE PROFILE & HERITAGE // EST. 1994

EMPOWERING YOU
WE GET YOU MORE

OPTIMO is a leading global marketing and sales solutions provider committed to working together with clients to achieve each individual strategic business goal using innovative, time-efficient and cost-effective methods.

A member of the global INNOVAGE International Inc. network (founded 1981 in California, USA with 500+ affiliate offices across 100+ countries), Optimo Thailand translates international marketing strength into high-touch local consumer relationships.

ESTABLISHED

1994

30+ YEARS OF EXCELLENCE

BRANCH OFFICES

48

48 National Branch Companies

KEY PROVINCES

18

18 Strategic Provinces

BUSINESS REPS

1,800+

Active Direct Marketing Force

02 // OFFICIAL MISSION STATEMENT

"Empowering You! Ordinary People Committed to Empowering Our Team, Partners, Associates and Customers for Life-Changing Results."

INSTITUTIONAL FOUNDATION

The 5 Pillars of Success

[ 01 ]

People

Human Capital

Professional development cultivating visionary leaders and sustainable career advancement across all tiers.

[ 02 ]

Products

Product Excellence

Curating world-class innovations certified by stringent international R&D and recognized by industry awards.

[ 03 ]

Place

Omnichannel Reach

An integrated grid of 48 branch offices across 18 provinces, directly serving consumers across Thailand.

[ 04 ]

Passion

Driving Passion

Dynamic dedication and positive culture focused on delivering uncompromising value to clients and associates.

[ 05 ]

Possibilities

Boundless Horizons

Creating transformative business opportunities and sustainable growth for every member of our network.

03 // CORE VALUES — 'I LOVE IT' FRAMEWORK

Corporate Culture: "I LOVE IT"

Seven foundational principles that define Optimo's organizational DNA and inspire exceptional commercial execution.

I ORDER 01

Integrity

Honesty, Loyalty, and Trust.

L ORDER 02

Leadership

Demonstrating and Leading by example.

O ORDER 03

Opportunity

All our people have an opportunity to grow.

V ORDER 04

Value

Value for our People, Customer, and Clients.

E ORDER 05

Empathy

The standards are the outstanding standard.

I ORDER 06

Innovation

Thinking outside the box and constantly improving.

T ORDER 07

Teamwork

Working together to achieve common goals.

04 // HERITAGE TRAJECTORY (1981 — PRESENT)

30+ Years of Excellence — Turning frontline human potential into sustainable enterprise ecosystems across Southeast Asia.

From our international roots in 1981 to a diversified Thai corporate group operating 6 core divisions, 48 branch offices across 18 provinces, and 1,800+ representatives nationwide.

SELECT:
1981 — 1994
EPOCH 01

Global Distribution Alliance & Bangkok Inception

Beginning in 1981 with the founding of INNOVAGE International Inc. in California, USA — expanding to 500+ affiliate offices across 100+ countries — before establishing Optimo (Thailand) Co., Ltd. in Bangkok in 1994 (B.E. 2537).

[1981] Foundation of INNOVAGE International Inc. in California, expanding to 500+ partner offices worldwide.
[1994] Establishment of Optimo (Thailand) Co., Ltd. with its first headquarters in Bangkok.
1981
Global Alliance
500+
Global Offices
1994
Bangkok HQ
2007 — 2010
EPOCH 02

Cosmeceutical Skincare & Parisian Color Cosmetics

Expanded into specialized skincare and prestige cosmetics — launching Aqua+ Series (USA R&D, 2007) for acne-prone skin, introducing VIE Cosmetics Paris (2009), and securing exclusive Thai distribution for BYS Cosmetics Melbourne (2010).

[2007] Launch of Aqua+ Series professional cosmeceuticals formulated with USA nanotechnology.
[2009] Creation of VIE Cosmetics inspired by Parisian makeup artistry.
[2010] Appointed exclusive distributor in Thailand for BYS Cosmetics from Melbourne, Australia.
USA R&D
Nanotechnology
Paris
VIE Cosmetics
Melbourne
BYS Cosmetics
2012 — 2013
EPOCH 03

Waterless Automotive Care & Resort Property Co-Investment

Broadened the corporate portfolio into eco-friendly automotive detailing with FW1 Waterless Wash (USA) in 2012, followed by resort real estate marketing and co-investment in 2013 alongside Matrix Development and Heights Holdings across Pattaya, Hua Hin, Khao Yai, and Khao Kho.

[2012] Founded Optimo Properties and secured official Thai distribution for FW1 Waterless Wash (USA).
[2013] Optimo Properties partnered as co-investor and marketer with Matrix Development and Heights Holdings.
FW1 (USA)
Waterless Wash
4 Cities
Prime Locations
2013
Co-Investment
2014 — 2018
EPOCH 04

Watsons HWB 4-Year Best Seller & Korean Cosmeceutical Alliance

Aqua+ Series achieved Watsons HWB Best-Seller honors for 4 consecutive years while VIE Cosmetics earned CLEO Hall of Fame recognition. Optimo also added Purewax Australia (2017), launched Ultimate Skin Nutritive, and became exclusive distributor of CLIV Korea (2018).

[2014—17] Aqua+ Series won Watsons HWB Best-Seller Awards for 4 consecutive years.
[2017] Authorized distribution of Purewax automotive detailing range from Australia.
[2018] Launched Ultimate Skin Nutritive and secured exclusive Thai distribution for CLIV Korea.
4 Years
Watsons Winner
Purewax
Australia Brand
CLIV
Korea Derma
2019 — PRESENT
EPOCH 05

Funcrowd LINE CRM Platform & 48-Branch National Network

Expanded into digital marketing technology with Funcrowd — an All-in-One LINE CRM & loyalty platform serving 6,000+ corporate clients across 4 ASEAN nations — alongside a nationwide network of 48 branch offices in 18 provinces and 1,800+ business representatives.

[2019] Launched the Funcrowd All-in-One CRM & Loyalty platform integrated with LINE OA.
[Present] Serving 6,000+ corporate clients across 4 countries with 48 Thai branches across 18 provinces.
6,000+
Enterprise Clients
48
Branch Offices
1,800+
Business Reps
01 / 05
SWIPE ⇄
05 // HUMAN CAPITAL DEVELOPMENT

Ordinary People Achieving
Extraordinary Results

We foster a positive mindset, energetic workplace culture, and unwavering ethical standards. Our commitment to team development includes structured leadership training seminars and prestigious overseas incentive programs rewarding high achievers with global business immersion.

INTERNATIONAL CONFERENCES & INCENTIVE EXPEDITIONS

Global educational summits and executive achievement trips hosted across world capitals:

Las Vegas Switzerland Paris Mexico China Korea New Zealand Sydney Grand Canyon Hard Rock Bali United Kingdom Japan Italy Singapore
Optimo Thailand Human Capital & Recognition Ceremony
OPTIMO RETREAT & RECOGNITION BANGKOK HQ
06 // NATIONWIDE DISTRIBUTION INFRASTRUCTURE

48 Branch Companies Operating in 18 Strategic Provinces

Direct nationwide reach powered by 1,800+ dedicated commercial representatives serving frontline consumers daily.

Central
  • Bangkok
North
  • Chiang Mai
  • Chiang Rai
  • Lampang
  • Phitsanulok
  • Nakhonsawan
Northeast
  • Khon Kaen
  • Udonthani
  • Ubonratchathani
  • Nakhonratchasima
East
  • Chonburi
  • Pattaya
  • Rayong
South
  • Phuket
  • Surat Thani
  • Songkhla (Hatyai)
  • Trang
  • Nakhon Si Thammarat
07 // REGISTERED HEADQUARTERS

OPTIMO CO., LTD.

Headquarters: 2 Soi Krungthep Kritha 19, Thap Chang, Saphan Sung, Bangkok 10250, THAILAND

Telephone: +66 (0) 2368 2833

Email: [email protected]

Operating Hours: Monday - Friday 08:30 - 17:30

GLOBAL AFFILIATE FOOTPRINT

Proud affiliate of INNOVAGE International Inc., encompassing over 500 partner offices across 100+ countries since 1981.

GLOBAL HEAD OFFICE: Foothill Ranch, California, USA

REGIONAL HUBS THAILAND & 15 ASIAN MARKETS

06 // PARTNER WITH OPTIMO THAILAND

EXPAND YOUR REACH.
SCALE WITH CONFIDENCE.

Ready to unlock new opportunities and grow your business together? Partner with Optimo (Thailand) Co., Ltd. across our nationwide distribution network and digital CRM platforms.

BECOME A BUSINESS PARTNER → Contact Headquarters: +66 (0) 2368 2833
  • EST. 1994
  • 500+ OFFICES
  • 6,000+ CLIENTS
  • BANGKOK HEADQUARTERS